AIMAR Framework™ · Online Course

Build a board-ready
AI marketing strategy.
In 8 modules.

Learn the AIMAR Framework™ — the 5-phase system that connects your digital spend to boardroom-accountable revenue — with all 8 deliverable templates included.

$199 USD One payment. Lifetime access.

Enroll Now — $199 USD → View the Curriculum

8 Modules 8 Deliverable Templates All Recordings Lifetime Access

Your competitors are already using AI to run campaigns 40% more efficiently.

While your team is building audiences manually in Meta Ads Manager, organisations using AI-automated campaign management are producing five times the output with the same budget.

This is not a technology problem. It is a strategy problem.

And it has a system.

40%

more efficient campaign management with AI

5×

output on the same budget using AI-automated workflows

34/100

average AI readiness score for marketing teams*

The System

What is the AIMAR Framework™?

AIMAR stands for AI · Integrate · Market · Activate · Revenue. It is a five-phase methodology designed for marketing managers and team leads who need to embed AI into their marketing function — and defend every dollar of digital spend to their CEO or board.

Not theory. Not Silicon Valley case studies. Real businesses. Real tools. Measurable results.

A Assess Audit your current AI readiness and identify your highest-value opportunities

I Integrate Embed AI into your workflows with documented governance and team protocols

M Market Launch AI-powered campaigns with first-party data and lead scoring

A Activate Connect spend to revenue with real-time dashboards and attribution models

R Revenue Build your AI operating model and 12-month AI growth roadmap

Who It's For

This course is for you if:

You are a marketing manager or team lead responsible for digital performance

Your CEO or board asks about ROI on digital spend and you struggle to answer

Your team is experimenting with AI tools but has no system or governance

You want to present a board-ready AI marketing strategy with confidence

You know AI is changing your industry and you want to lead the change, not react to it

Deliverables

8 assets you keep forever.

By the end of Module 8 you will have completed and presented a board-ready AI marketing strategy using the AIMAR Framework™.

Digital Spend Audit Template

AI Opportunity Priority Matrix

AI Marketing Workflow Map

AI Governance Policy Template

Lead Generation System Blueprint

Attribution Model Template

AI Marketing Operating Model

12-Month AI Growth Roadmap

Curriculum

8 Modules. One board-ready strategy.

Module 01

AI in Marketing: The Landscape Has Changed

Why AI is not optional and where your organisation currently stands. Includes a live audit of your current readiness.

Module 02 · Phase A

Assess Your AI Readiness Gap

Complete a full digital spend audit and identify your top 3 AI opportunities using the AI Opportunity Priority Matrix.

Module 03 · Phase I

Embed AI Into Your Workflows

Build a documented AI workflow for your team and draft your AI governance policy — critical in regulated industries including financial services.

Module 04 · Phase M

Launch AI-Powered Campaigns

Design AI-augmented Meta and Google campaign structures. Build your first-party data strategy from the ground up.

Module 05 · Phase M

Lead Scoring and Data Strategy

Deploy AI lead scoring to rank prospects by conversion likelihood. Build customer intelligence segments for personalised targeting.

Module 06 · Phase A

Connect Spend to Revenue

Build a real-time marketing performance dashboard. Create your attribution model. Translate digital metrics into CEO and board language.

Module 07 · Phase R

Build Your AI Operating Model

Embed AI into quarterly planning cycles. Build your internal AI marketing centre of excellence.

Module 08 · Capstone

Your Board-Ready Strategy

Capstone module. You build and present your complete AIMAR strategy document using all 8 deliverable templates.

Your Instructor

Ewort Atkinson

IBM Generative AI for Executives · Google Certified AI Leader
Vanderbilt Generative AI Leadership · Columbia Business School
BCG Digital Transformation Specialist

Digital & Content Strategy Manager, Sagicor Group Jamaica. 25+ years in digital marketing across Jamaica, Haiti, Guyana, El Salvador and the Cayman Islands.

Over $200M in revenue generated. 15,000+ leads produced across Caribbean markets. The AIMAR Framework™ was built from that work — not borrowed from a Silicon Valley playbook.

Investment

$199 USD

One payment · Lifetime access

All 8 course modules

All 8 deliverable templates

All session recordings

Lifetime access — revisit any time

Zero prerequisites — built for business people, not developers

Enroll Now — $199 USD →

Gumroad secure checkout · All major cards accepted · No recurring fees

Common Questions

Before you decide.

"Is this right for my industry?"

The AIMAR Framework™ has been applied across financial services, FMCG, telecoms, real estate and professional services. If you have a marketing budget and a board to answer to, this course is for you.

"I'm not technical. Will I keep up?"

This course requires zero technical background. It is built for business people — not developers or data scientists. If you can run a spreadsheet, you can complete every module.

"We're already using AI tools. Will this still help?"

Using tools is not the same as having a system. This course gives you the governance, workflow and attribution framework that turns scattered tool usage into a boardroom-defensible strategy.

The average marketing team scores 34/100 on the AIMAR Readiness Audit.

The marketers who take this course are the ones who move that number — and become the benchmark in their sector.