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About Kinson AI Marketing Consultancy

Ewort Atkinson:
Caribbean AI marketing consultant.

More than 25 years of applied digital marketing leadership, now focused on helping organisations build practical AI marketing strategies.

Experience grounded in
Caribbean markets.

Kinson AI Marketing Consultancy was founded by Ewort Atkinson, MBA — a Caribbean digital marketing leader with over 25 years of experience driving transformation across the financial services, telecommunications, and media industries in Jamaica and the wider region.

Ewort has led digital strategy at the intersection of technology, brand, and revenue — transforming how organisations engage their audiences through data, content, and now, artificial intelligence. His direct experience in these industries means the advice you receive is grounded in the realities of the Caribbean market — not imported theory.

The AIMAR Framework™ was developed from years of applied practice, postgraduate study, and hands-on research into AI adoption patterns in emerging markets. It gives marketing leaders a structured path from AI readiness to measurable business outcomes.

Ewort also lectures at tertiary institutions in Jamaica and is a published author of The Digital Marketing Blueprint — bringing rigorous, research-backed thinking to every consultancy engagement.

IBM — Generative AI for Executives and Business Leaders IBM-certified specialisation in enterprise AI strategy, implementation, and governance for senior leadership.
Google — Generative AI Leader Certified as a Generative AI Leader by Google Cloud — the world's leading AI infrastructure provider.
Vanderbilt University — Generative AI Leadership & Strategy Executive programme in leading organisational AI transformation and building AI-ready teams.
Columbia Business School — Digital Strategy Completed Digital Strategies for Business: Leading the Next Generation of Enterprises at Columbia Business School.
BCG — Digital Transformation Specialist Boston Consulting Group-certified in Digital Transformation Strategy — the global benchmark for business transformation.
25+
Years leading digital marketing in Jamaica and the Caribbean
30+
Certifications across AI, digital strategy, and marketing
3
Industries transformed — financial services, telecoms, and media
2
Tertiary institutions where Ewort has lectured

Selected professional
credentials.

When you engage Kinson AI Marketing Consultancy, you are working with a practitioner who has not just studied AI — but has applied it, taught it, and built frameworks around it specifically for the Caribbean marketing context. The certifications below are not collected credentials. They are the evidence of a deliberate investment in staying at the frontier of AI and digital strategy so that you don't have to.

Artificial Intelligence & Generative AI

IBM
Generative AI for Executives and Business Leaders Specialization
Issued Feb 2026
Google Cloud
Generative AI Leader
Issued Mar 2026
Coursera
GenAI for Execs & Business Leaders: Integration Strategy
Issued Feb 2026
Vanderbilt University
Generative AI Leadership & Strategy
Issued Feb 2026
Vanderbilt University
Prompt Engineering for ChatGPT
Issued Nov 2023
Google
Introduction to Generative AI
Issued Aug 2023
Google
Introduction to Large Language Models
Issued Aug 2023
Google
Transformer Models and BERT Model
Issued Aug 2023
Google
Encoder-Decoder Architecture
Issued Aug 2023
Google
Attention Mechanism
Issued Aug 2023
Google
Introduction to Image Generation
Issued Aug 2023
Google
Create Image Captioning Models
Issued Aug 2023

Digital Strategy & Transformation

Boston Consulting Group (BCG)
Digital Transformation Specialist Certifications
Issued Sep 2021
Columbia Business School
Digital Strategies for Business: Leading the Next Generation of Enterprises
Issued Jun 2019
Copenhagen Business School
Digital Competition in Financial Services
Issued Oct 2024
Digital Marketing Institute
Certified Digital Strategy & Planning Specialist
Issued May 2023
University of Virginia
Design Thinking for Innovation
Issued Oct 2021
Fred Hutchinson Cancer Center
Developing AI Policy
Issued Feb 2026

Marketing & Data

Google
Google Tag Manager Fundamentals
Issued Apr 2020
LinkedIn
Learning LinkedIn Sales Navigator
Issued Feb 2024
DigitalMarketer
Certified Ecommerce Marketing Specialist
Issued Dec 2021
Simplilearn
Advanced Conversion Optimization
Issued Oct 2016
Simplilearn
Advanced Content Marketing
Issued Sep 2016
Simplilearn
Digital Marketing Certified Associate
Issued Aug 2016
Simplilearn
Digital and Social Selling Certified Associate
Issued 2021
HubSpot Academy
Inbound Marketing
Issued Jul 2016
Symptai Consulting Limited
Data Protection Act
Issued Oct 2023
Northeastern University
Data Privacy Fundamentals
Issued Aug 2023
LinkedIn
Getting Started with Motion Graphics
Issued Oct 2016