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AIMAR Framework™  ·  Online Course

Build a board-ready
AI marketing strategy.
With your team.

Learn the AIMAR Framework™ — the 5-phase system that connects AI readiness, workflow integration, market activation and revenue accountability — with eight deliverable templates included.

$199 USD Per student · Self-paced · Enrollment opens soon
Join the Waitlist — $199 at launch View the Curriculum
8 Modules 8 Deliverable Templates Self-Paced Learning Launch Details by Email

AI tools are changing how marketing teams plan campaigns, produce content, analyse performance and make decisions.

Without a clear strategy, teams often add tools to existing workflows without agreed governance, ownership, measurement or a business case for continued investment.

The AIMAR course gives that work a practical structure.

Eight modules. One board-ready strategy.

5
AIMAR phases from readiness to revenue
8
practical deliverables supporting the final strategy
1
board-ready AI marketing strategy outcome
The System

What is the AIMAR Framework™?

AIMAR stands for AI · Integrate · Market · Activate · Revenue. It is a five-phase methodology designed for marketing managers and team leads who need to embed AI into their marketing function — and defend every dollar of digital spend to their CEO or board.

Explore the complete AIMAR Framework, its decisions and deliverables

Not theory. Not Silicon Valley case studies. Real businesses. Real tools. Measurable results.

A Assess Audit your current AI readiness and identify your highest-value opportunities
I Integrate Embed AI into your workflows with documented governance and team protocols
M Market Launch AI-powered campaigns with first-party data and lead scoring
A Activate Connect spend to revenue with real-time dashboards and attribution models
R Revenue Build your AI operating model and 12-month AI growth roadmap
Who It's For

This course is for you if:

You are a marketing manager or team lead responsible for digital performance
Your CEO or board asks about ROI on digital spend and you struggle to answer
Your team is experimenting with AI tools but has no system or governance
You want to present a board-ready AI marketing strategy with confidence
You know AI is changing your industry and you want to lead the change, not react to it
Deliverables

8 assets that support your
board-ready strategy.

By the end of Module 8 you will have completed and presented a board-ready AI marketing strategy using the AIMAR Framework™.

01
Digital Spend Audit Template
02
AI Opportunity Priority Matrix
03
AI Marketing Workflow Map
04
AI Governance Policy Template
05
Lead Generation System Blueprint
06
Attribution Model Template
07
AI Marketing Operating Model
08
12-Month AI Growth Roadmap
Curriculum

8 Modules. One board-ready strategy.

Module 01
AI in Marketing: The Landscape Has Changed
Why AI is not optional and where your organisation currently stands. Includes a live audit of your current readiness.
Module 02 · Phase A
Assess Your AI Readiness Gap
Complete a full digital spend audit and identify your top 3 AI opportunities using the AI Opportunity Priority Matrix.
Module 03 · Phase I
Embed AI Into Your Workflows
Build a documented AI workflow for your team and draft your AI governance policy — critical in regulated industries including financial services.
Module 04 · Phase M
Launch AI-Powered Campaigns
Design AI-augmented Meta and Google campaign structures. Build your first-party data strategy from the ground up.
Module 05 · Phase M
Lead Scoring and Data Strategy
Design lead forms that score themselves, then build a 100-point lead scoring engine with Hot / Warm / Cold response tiers. Includes a companion Excel scoring template.
Module 06 · Phase A
Connect Spend to Revenue
Build a real-time marketing performance dashboard. Create your attribution model. Translate digital metrics into CEO and board language.
Module 07 · Phase R
Build Your AI Operating Model
Embed AI into quarterly planning cycles. Build your internal AI marketing centre of excellence.
Module 08 · Capstone
Your Board-Ready Strategy
Capstone module. You build and present your complete AIMAR strategy document using all 8 deliverable templates.
Course Launch
$199 USD
Per student · Self-paced · Enrollment opens soon
8 self-paced AIMAR strategy modules
8 downloadable deliverable templates
Board-ready AIMAR strategy outcome
14-day money-back guarantee
Join the Waitlist — $199 at launch

Enrollment is briefly paused while we finish production · 14-day money-back guarantee at launch. Join the waitlist below — members get first access and launch pricing. Training a whole team? See our AI Marketing Training for Teams.

Joining the waitlist costs nothing. Course access details are emailed after enrollment.

Common Questions

Before you decide.

"Is this right for my industry?"
The AIMAR Framework™ is designed for marketing teams that need a practical AI strategy, regardless of sector. The examples and exercises can be adapted to your organisation's market, budget, data maturity and decision process.
"I'm not technical. Will I keep up?"
This course requires zero technical background. It is built for business people — not developers or data scientists. If you can run a spreadsheet, you can complete every module.
"We're already using AI tools. Will this still help?"
Using tools is not the same as having a system. This course gives you the governance, workflow and attribution framework that turns scattered tool usage into a boardroom-defensible strategy.
"How will the course be delivered?"
The course includes eight structured self-paced modules and downloadable templates. Access instructions are emailed after enrollment.
"How long will it take to complete?"
The program contains eight modules and is designed to be completed at your own pace. Final lesson runtimes and a recommended completion schedule will be confirmed before launch.
"What is the refund policy?"
Course purchases are covered by a 14-day money-back guarantee from the date of purchase, stated in our terms and repeated at checkout.

Ready to move from scattered AI tools to a coherent marketing strategy?

Join the waitlist to receive the final course preview, delivery details and enrollment date before the public launch.

Join the Course Waitlist