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Foundation Course  ·  Founding Cohort

Stop getting generic
AI output.
Learn to brief it.

Introduction to Prompt Engineering for Marketers teaches the B.R.I.E.F. method — five things that turn any AI tool into a usable first-draft generator for briefs, ad copy, captions and email. Built with Caribbean-context examples, not translated US-market filler.

$79.99 Self-Paced · or $159.99 with Live Q&A · Founding cohort
Join the Waitlist — $79.99 at launch Compare Both Tiers
6 Modules The B.R.I.E.F. Method 10-Prompt Personal Library Access Emailed Within 3 Business Days

Most people give up on AI for marketing work after one bad experience: a vague prompt, a generic answer, a shrug.

That's not a limit of the tool. It's a missing method. AI needs a brief the same way a designer or copywriter does — and most people have simply never written one for a machine.

This course gives you that method, and a personal library of prompts you'll keep using long after the course ends.

Five letters. Six modules. One method you'll reuse for years.

5
elements in the B.R.I.E.F. prompt method
6
focused modules, roughly 2 hours total
10
prompts in your own personal library by the end
The Method

The B.R.I.E.F. prompt method

You already know how to write a brief — it's what you hand a designer or copywriter before any creative task. B.R.I.E.F. is the same instinct, applied to AI: five things that remove every place the AI would otherwise have to guess.

Not a one-off trick. A repeatable system you'll use for every prompt you write after this course.

B Background The brand, product or audience facts the AI needs before it can help
R Role The persona or expertise you're asking the AI to adopt
I Intent The specific task or outcome you want — not a vague topic
E Examples A sample of tone or structure so the AI has something concrete to match
F Format The exact shape of the output: length, structure, channel, next step
Who It's For

This course is for you if:

You write marketing content yourself — captions, ad copy, emails, briefs — and want AI to actually help, not just produce filler
You've tried ChatGPT, Claude or Gemini for marketing work and been disappointed by generic output
You're a solo marketer or small-team lead without time to redo AI drafts from scratch every time
You market to Caribbean audiences and are tired of examples built for a US market and translated after the fact
You want one reusable method, not a list of AI tool tricks that go stale in six months
Deliverables

What you walk away
with, not just watch.

Every module includes a hands-on worksheet. By the end, you have real assets, not just notes.

01
Your Standing Background & BRIEF Worksheets
02
Keep / Cut / Change Iteration Checklist
03
20 Ready-to-Edit BRIEF Prompts (Bonus Swipe File)
04
Your 10-Prompt Personal Prompt Library
Curriculum

6 Modules. One reusable method.

Module 01
Why Your Prompts Aren't Working
The mindset shift, the difference between a lazy prompt and a specific one, and your first look at the full B.R.I.E.F. method.
Module 02
B & R — Background and Role
Build a standing Background paragraph you'll reuse for months, and three go-to Roles for your kind of marketing work.
Module 03
I & E — Intent and Examples
Write a real Intent statement instead of a vague topic, and start your own Examples swipe file for consistent tone.
Module 04
F & Iteration
Lock in Format so you stop getting the wrong length and structure, then learn Keep/Cut/Change — how to fix bad output instead of starting over.
Module 05
Applying BRIEF Across Marketing Outputs
Full worked examples for a creative brief, ad copy, a social caption and an email draft — using Caribbean-flavored example businesses.
Module 06 · Capstone
Build Your Personal Prompt Library
Produce 10 BRIEF-formatted prompts for your own role and brand — the asset you'll actually keep using after the course ends.
Founding Cohort Pricing

Choose your tier.

Both tiers include the full course. Live adds two scheduled Q&A sessions with Ewort.

Self-Paced
$79.99
One-time · USD
All 6 modules + welcome lesson
Every worksheet, the Keep/Cut/Change checklist, and the Module 5 worked examples
Final assessment + completion certificate
Bonus: 20 Ready-to-Edit BRIEF Prompts swipe file
14-day money-back guarantee
Join the Waitlist — $79.99 at launch
Live
$159.99
One-time · USD
Everything in Self-Paced
2 live Q&A sessions with Ewort, booked via Calendly
Bring your own real briefs, ads or captions for live feedback
Priority WhatsApp support during the course
14-day money-back guarantee
Join the Waitlist — $159.99 at launch
This is a founding-cohort launch. You'll receive your course access and worksheets by email within 3 business days of enrolling — we confirm this directly rather than promising instant access we can't yet automate. Questions first? Message WhatsApp or contact us before enrolling.
Common Questions

Before you decide.

"I already use ChatGPT — why do I need this?"
Using a tool isn't the same as having a method. BRIEF turns ad hoc prompting into a repeatable system, so you stop getting generic output and stop rewriting every first draft from scratch.
"I'm not technical. Will I keep up?"
This course requires zero technical background. If you can write an email, you can complete every module — it's a writing and thinking method, not a software skill.
"Is this right for my industry?"
The BRIEF method is industry-agnostic by design — Module 5 walks through a law firm, a food brand, an education business and a tourism brand precisely to show it adapting across sectors.
"How will the course be delivered?"
Self-paced video lessons plus downloadable worksheets, delivered by email within 3 business days of enrolling. Live-tier students also book their Q&A sessions by email link.
"How long will it take to complete?"
Roughly 90–110 minutes of video across 6 modules, plus the capstone project at your own pace. Most students finish within a week of casual effort.
"What is the refund policy?"
Both tiers are covered by a 14-day money-back guarantee from the date of purchase, stated in our terms.

Ready to stop getting generic AI output?

Join the founding cohort waitlist and be first in when doors open — the B.R.I.E.F. method, six modules, and your own 10-prompt library.

Join the Waitlist — $79.99 at launch